1. Digital marketing helps small businesses build lasting customer relationships Over 1,190 US-based small business respondents told K eep that their third biggest challenge in 2019 was retaining and re-engaging customers. It’s safe to assume that most of them are online and using the internet daily, so increasing digital marketing efforts in 2020 will definitely help. Graphic source: K eep the report Over half a million new businesses started every month in the US, so “losing” customers is a lot easier today than it might have been 20 or 30 years ago. But, if you know your target customers well and your product even better, digital marketing is a fantastic tool to keep them coming for more and push your competition away. Unlike many in-store buying experiences, digital marketing doesn’t stop at checkout. It goes beyond to ensure a buying customer becomes the brand’s ambassador. Some ways digital marketing improves ...